NGV x Mecca
2023
The branding project here is a collaboration between the NGV and the Mecca Cosmetics. The concept here was to design a campaign based on celebrating feminist artists' exhibition at NGV and incorporating that in Mecca’s range of cosmetic products. The initial idea came from promoting the message ‘Makeup is art,' which was then embodied in the campaign name ‘Expression’ series.
Branding and Promotion
NGV x Mecca Brandboard
The E'x'pression series was created as a collaborative makeup branding project between NGV and Mecca Cosmetics. The colours and brand patterns are designed, taking inspiration from the artists' visual arts, which are exhibited at the NGV gallery.
Poster Design
The 3 poster designed as promotional assets to the branding design of the Expression series. Click to view in full screen!
Model Image Source- Unsplash
Promotional Poster
The consistent circular imagery represents the 'polka' dot symbols used in Yayoi Kusama's artworks. The bright colours of pink, magenta and blue are emblematic of the artist Pipilotti Rist.
Model Image Source- Jeremy Bishop on Unsplash
Poster Design
The poster designs are created in a consistent yet unique visual style that represents the artists's work.
Model Image Source- Mecca
Makeup Product Mockup
Expression Series Makeup Product- Eye Shadow Palette Mockup
Poster Mockup
Poster Print Mockups
Poster Mockup
Poster Print Mockup
Poster Mockup
Poster Mockup as a Digital File